D'banj says he's not renewing his Ciroc endorsement deal!

D'banj to Instagram to announce that he will not be renewing his contact with ultra-premium vodka, Ciroc.

''#BreakingNews: D'Banj has decided not to renew his @cirocnigeria endorsement ...🚶,'' the 35-year-old singer said on Wednesday without explaining why he's refusing such lucrative deal.

On February April 6 2015, D'banj and Banky W were unveiled as Ciroc Nigerian ambassadors after the ultra-premium vodka brand, which made rapper Diddy massively successful, opened a Nigerian subsidiary.