The event, held in San Francisco’s Bill Graham Civic Auditorium, was the company’s most important outing of the year. Even as the iPhone remains the outsize producer of Apple’s revenue and profit, sales of the smartphone have recently been declining. So more than ever, the onus is on Apple to keep up excitement for the gadget.
What was different this time was that people were focused on something that the new iPhones lack, rather than a flashy new feature. The item that disappeared is the traditional headphone jack, with Apple turning people toward wireless headphones instead.
Brian X. Chen, Farhad Manjoo and Katie Benner were at the event to provide live analysis of what you need to know about the announcements, not what you don’t.
Here’s what Apple announced:
■ New iPhones, called the iPhone 7 and 7 Plus.
■ The new iPhones lack a headphone jack.
■ The new iPhones have a revised home button with force sensitivity, which will vibrate to give feedback.
■ The iPhones are water-resistant.
■ The Plus model of the new iPhone includes a dual-lens camera to take professional-grade photos.
■ A new Apple Watch, called Apple Watch Series 2, which includes GPS.
■ Pokémon Go is available for Apple Watch.
■ An update on how Apple Music is performing.
■ Tweaks to its iWork suite of productivity apps.
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