Taylor Swift to launch her own mobile game

Taylor Swift is partnering up with Glu Mobile on the development of a new mobile game which will be available to her fans worldwide by the end of this year.

''We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,'' Glu CEO Niccolo de Masi said in the announcement. ''Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.''

The 26-year-old ''Safe & Sound'' singer has an enormous social following, including 74 million fans on Facebook, 70.4 million on Twitter, 64.8 million on Instagram and 18 million on Vevo.

Game publisher Glu Mobile has also helped other celebrities create and launch their own games, including Kim Kardashian and Katy Perry.