Kim and Kanye have reportedly named their upcoming Baby Boy!

Pregnant Kim Kardashian and her hubby rapper Kanye West have repeatedly shot down the rumor they would go with another direction for a baby name. However, a close family friend claimed that North's new brother will reportedly be called 'Easton West'.

''Easton is the chosen name,'' the source told Daily Mail Online. ''It's confirmed that the baby boy will be called Easton.''

The 34-year-old reality star while appearing on NPR told Shaquille O'Neal on his podcast: ''I don't like South West, though, because that's like, you know, North will always, you know, be better and be more...she has a better direction.

''Why just add another direction? North is the best,'' she affirmed. ''I don't want to try to duplicate that with a lower direction, you know?''

Kim is due at the end of this year.